Role

Interaction Designer,
UX Researcher

CLIENT

Walmart Canada

Agency

Publicis Sapient

Project

Walmart.ca App:
My Lists

Duration

Aug - Sept 2018

 



Walmart E-Commerce App: UX Research - Mobile Lists

Walmart Canada launched My Lists on their e-commerce mobile app on July 2019, allowing customers to continue building and creating a Favourites list, while also introducing a Previous Purchases and Grocery Easy Reorder lists.

Prior to launch, I created a working prototype to test proposed concepts and led a usability research study to understand how customers approached the viewing experience of various list displays.

PROCESS

1. Define

Generative research study conducted to understand the value mobile lists brings to the Walmart.ca app

2. Research

Research brief and participant criteria set up for Usertesting.com

3. Prototype

Prototype and motion design planned for usability testing

Project Deliverables

  • Creation of research brief and identifying participant criteria

  • Create and align prototype to Usertesting.com platform

  • Analyze and synthesize research findings


User Story

As a shopper, I want to use the lists feature effectively, so that I'm able to save time, money and consider products that are personally reccomended to me based on my previous shopping habits.


1. Define

The current proposal is to create a general My Lists tab that includes favourites, previous purchases and grocery re-order. Generative research on Usertesting.com will be conducted to understand customer preferences and behaviour when interacting with lists.

Assumptions

List organization allows for ease of use when browsing through products, whether a customer may be sorting through current or future product purchases. Customers having the ability to save existing product preferences and/or receive recommendations for products to re-purchase may valuable when shopping with the app.


2. RESEARCH

Research Goals

  1. Explore whether or not customers are utilizing the saving and favourites feature

  2. Gather feedback on how customers view the multiple lists proposal (Top tab bar titles)

  3. Observe how customers interact with the heart icon to save products while browsing

Usertesting.com - used to gather rapid customer feedback for the generative research study

Trello - synthesizing and comparing research results with team


3. Prototype

List View - V1 (iOS)

 
 
Lists_GIF.gif
 
 

Added to Favourites

Customer must tap heart to remove

Customer must tap heart to remove

 

Remove from Favourites

Swiping fully left removes from list

Swiping fully left removes from list

 

Grid View - V1 (iOS)

 
 
grid-prototype.gif
 
 
 

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