Aug - Sept 2018
Walmart E-Commerce App: UX Research - Mobile Lists
Walmart Canada launched My Lists on their e-commerce mobile app on July 2019, allowing customers to continue building and creating a Favourites list, while also introducing a Previous Purchases and Grocery Easy Reorder lists.
Prior to launch, I created a working prototype to test proposed concepts and led a usability research study to understand how customers approached the viewing experience of various list displays.
Generative research study conducted to understand the value mobile lists brings to the Walmart.ca app
Research brief and participant criteria set up for Usertesting.com
Prototype and motion design planned for usability testing
Creation of research brief and identifying participant criteria
Create and align prototype to Usertesting.com platform
Analyze and synthesize research findings
As a shopper, I want to use the lists feature effectively, so that I'm able to save time, money and consider products that are personally reccomended to me based on my previous shopping habits.
The current proposal is to create a general My Lists tab that includes favourites, previous purchases and grocery re-order. Generative research on Usertesting.com will be conducted to understand customer preferences and behaviour when interacting with lists.
List organization allows for ease of use when browsing through products, whether a customer may be sorting through current or future product purchases. Customers having the ability to save existing product preferences and/or receive recommendations for products to re-purchase may valuable when shopping with the app.
Explore whether or not customers are utilizing the saving and favourites feature
Gather feedback on how customers view the multiple lists proposal (Top tab bar titles)
Observe how customers interact with the heart icon to save products while browsing
List View - V1 (iOS)
Added to Favourites
Remove from Favourites