Role

Lead UX Researcher + Product Designer

CLIENT

Walmart Canada

Agency

SapientRazorfish: CRUX + Mobile Apps Walmart Team

Projects

My Walmart: In-Store Mobile App, Mobile Experience

Duration

Aug 2018 — Present

 
 


Scan & Go: In-Store App — Walmart Canada

The past eight months so far at Publicis Sapient (Prev. SapientRazorfish), I’ve been working with PS’s mobile apps team leading research for Walmart Canada’s mobile e-commerce app lists feature and now leading UX/product design direction on the My Walmart in-store app’s end-to-end experience.

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Key highlights & takeaways —

  1. Ensure Consistent Alignment

    Working in an agile environment within two week sprints with product managers, developers and quality analysts; it’s crucial to ensure everyone involved is aligned with the direction of where the product is going as early as possible and avoid losing time going back and forth.

    Communicating timelines for development to have certain builds and devices ready in time for testing was essential to complete on-site testing that aligned with store associate participants availability.

  2. Doubled Edged Sword: UX Research and Design

    My first project involved conducting research on a redesigned feature for lists for the e-commerce mobile app. I was handed over an existing design concept from a previous designer on the team to test out. I analyzed the designs and came up with potential hypotheses in order to create usability test scripts aimed to validate the importance of the feature changes.

    Research involves a lot of careful consideration when conducting moderated testing in order to ensure there is no bias or attachment to a design. It’s important to speak without leading questions a desired direction and not take offence to honest feedback. As I was tasked to test a previous design, I remained neutral and noted the real value in hearing honest user feedback to gather greater context when it came back to designing.


  3. Narrowing Scope

    During planning meetings with the team, it’s important to ensure user stories are clearly defined and prioritized by the product owner in order to effectively find an aspect to narrow in on.

    When transitioning on to lead the UX for the My Walmart app, testing the in-app payment flow of Scan and Go was my first task. It was important for me to understand what we were aiming to gain from the testing, so ensuring I aligned with Walmart’s product owner to prioritize goals was crucial before running tests.

 
 
 
 

Projects

In-Store Mobile: In-App Payment Testing

In-Store Mobile: In-App Payment Testing

In-Store Mobile: First Time Use - Tool Tips  [ Coming soon ]

In-Store Mobile: First Time Use - Tool Tips

[ Coming soon ]

E-com Mobile: Shopping Lists  [ Coming soon ]

E-com Mobile: Shopping Lists

[ Coming soon ]

 

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