Product Designer + UX Researcher


Walmart Labs


Publicis Sapient


Walmart CA
• My Walmart App
• Ecommerce App
• Next-Gen Store


Aug 2018 - Present


CLIENT: Walmart Labs

Product Design: Walmart Mobile Apps,

Walmart is one of the world’s largest retailers continuously pushing to improve the customer experience both in-store and online. From scanning products to add to your virtual shopping cart to booking a time slot for groceries to be delivered right to your doorstep; our team has partnered up with Walmart to reimagine the multichannel shopping experience.

Working with the core visual and UX team, I follow both a kanban process and work within an agile team environment collaborating closely with the product owner and engineering streams.

I’ve been fortunate enough to help launch projects across multiple touch points; from features defined for the in-store and e-commerce app experience, to owning the UX direction and developing card-based UI styles for pick up and delivery order detail states on

Work Highlights —

  • Conducting field research at Walmart stores across the Greater Toronto Area and facilitating rapid synthesis sessions with Walmart stakeholders

  • Presenting UX designs to Walmart Labs business leadership on work for and Walmart mobile apps (E-commerce, My Walmart)

  • Leading design for Scan & Go post-offer coupon user flow on My Walmart app, increasing traffic, awareness of digital coupons and new user adoption

  • Contributing to design strategy for Walmart Canada’s NextGen - Store of the Future concept store vision

Team Feedback —

Arpan Dangi, Sr. Business Analyst

Arpan was senior to Samantha, working directly with her on Walmart Accounts

"It was refreshing to have someone with a mobile first approach as that is the main focus on Walmart. The team at Walmart was impressed immediately upon seeing the first batch of wireframes as the proposed designs was miles ahead from what we currently had.

Sam made sure to understand the current experience in detail to see what was currently working, and what wasn’t. For the stuff that wasn’t working, she made sure to understand why and looked for ways to solve this using design and introduce new workflows. Sam also worked very closely with the product owners which minimized the amount of re-work that was needed."


Selected Projects

E-commerce App: Shopping Lists

E-commerce App: Shopping Lists

My Walmart App: In-App Payment Testing

My Walmart App: In-App Payment Testing


Design-Driven Company

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