Role

Product Designer

Client

Walmart Canada

Agency

Publicis Sapient
Prev. SapientRazorfish

Project

My Walmart App: Scan & Go: First-Time On-boarding

Duration

1.5 months



 
 



My Walmart App: S&G: First Time On-Boarding

For this project, I led the UX direction in creating a new customer on-boarding experience with the goal of communicating the value and ease of use of the Scan & Go feature.

Collaborating with our client product owner, engineering team, visual illustrator and copy writer we were able to implement changes based off insights of previously conducted user testing to enhance the first time experience for a customer.

UX flow walkthrough

The Problem

In-store app experiences are a fairly new product experience within the Canadian retail market. We had to take into account certain use cases such as bagging items as you scan along or how to add produce to your cart with the app.

These cases required changes to be made to the app’s on-boarding experience that would help introduce the customer to new interactions and help guide them while shopping.

 
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This projects full process will be fully uploaded, check back in a few days or contact me to learn more

 

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