D60qNjqWkAAqdhc.jpeg
D-z46jKWsAAKZ3y.jpg
 

As a designer, I've learned the importance of not being afraid to push boundaries and becoming the voice at the table that advocates for the best experience.


My strengths lie in product design, strategy and user research, while I've also been told I can be meticulous; I've grown to appreciate crafting the high fidelity states of end products.

Experiences that empower the ability to learn, grow and develop resonates close to me. I'm passionate about leveraging design at a deeper level to further refine, engage awareness and provide greater access to growth opportunities.

Outside my 9-5, you'll find me journalling and sketching in my notebook at a coffee shop (sometimes long enough for a stranger to draw me).

 
 

PRODUCT Designer –

Publicis sapient

Toronto, ON

AUG 2018 - PRESENT

Prev. SapientRazorfish

Client: Walmart Labs β€’ Aug 2018 – Present
Designing experiences for large scale B2C company, Walmart Canada; identifying opportunities for e-commerce and in-store shopping mobile apps (NextGen - Store of the Future)

Working in agile environments, cross-functionally with engineers, quality analysts and stakeholders on mobile apps product team to increase and improve app usage

Validated desired UX for payments, check out, first-time use, on-boarding and mobile offers, which has driven sales and lowered abandonment rate

Informed decisions made through field research, usability testing, competitive gap analyses and product strategy in conjunction with client's road map vision

Tested app usability in-store and on usertesting.com to determine viability of app across broader global markets; prototyped native app experience and structured usability test scripts

Led field research at stores across the Greater Toronto Area for in-app payment; facilitated test sessions, synthesized over 50+ interviews with store managers, associates and customers

Translated research insights and test results into actionable product changes and defined features; validating design recommendations through prototyping and A/B tests

Client: Metrolinx β€’ Jan 2019
Facilitated sprint and lightning design jam workshops to identify opportunity areas and ideas; led UX direction for door-to-door trip planning and payment

Closely collaborated with design, data and business track teams to define strategic vision across various transportation experience touchpoints

Supported digital transformation pitch for new concepts by translating understanding of customer needs to inform feature ideas

Client: Cooper Tires β€’ Sept 2019

Supported in-store targeting for Cooper Tire business pitch, identifying and proposing physical store and digital strategy ideas; co-led UX direction and sprint facilitation work

 
 

 

INTERACTION designer intern –

Intuit

Mountain View, CA

May 2017 - Aug 2017

Launched QuickBooks Online Education Training Tour event registration website, improving the end-to-end user flow to reach QBO's 2M+ users

Designed 50+ iterations of wireframes, mockups and interactive prototypes that simplified UI and removed redundant information customers identified through user testing

Conducted research for QuickBooks Find An Accountant website and web app; led follow me home field research, synthesized results into design outputs

Collaborated alongside designers, user researchers and design engineers, presented work bi-weekly to an audience of 100-250 people

Participated in Intuit's 3rd Annual Design Week held in Plano, Texas; teaming up with ProTax innovation leaders, interaction designers and tax content analyst interns to

Developed user flows for an Intuit Tax Online concept focusing on personalization, presented to design teams across Plano, San Diego, Tucson, Woodland Hills, Mountain View, Toronto offices

 

 

Projects + School Involvement

Digital marketing strategy work β†’

 

Freelance ux Design + consulting –

self employed

Toronto, ON

feb 2018 - PRESENT

Client: Image Clinic
Manage and maintain Image Clinic's customer-facing website; delivered digital marketing assets and expanded reach through various social channels

Led design and art direction (imageclinic.ca); revamped brand narrative and marketing strategy; increased appointment and consultation booking growth ↑90%

Client: Yundi Software Solutions (RealTalk.Careers)
Launched category filter design for student career advice website, improving text post discovery by providing option to sort by interests

Responsible for end to end design delivery of high-fidelity mock ups while working closely with remote software engineer and project manager

Client:
PB&J
Completed competitive benchmarking research on dating app on-boarding flows for PB&J, redesigning UI screens to ensure users understand and recognize the app’s value

 
 

 

DIGITAL MARKETING / ASSISTANT –

SHERIDAN STUDENT UNION

Oakville, ON

Aug 2017 - Apr 2018

Focused on content language, voice and tone design of student union (thessu.ca) web/mobile platform experience, e-mail marketing and social media channel messaging

Updated daily events calendar, student association team pages and weekly SheridanLife blog posts on thessu.ca; crafting page design layout and curating copy

Collaborated closely with marketing manager, communications coordinator and design team; contributed new website feature concepts and digital marketing initiatives 

Ensured all digital marketing content aligned with the Sheridan Student Union's mission and goals towards being a student led community enhancing the experience of all students 

 
 

 

Social Media lead + Marketing Designer –

Sheridan College

Oakville, ON

Aug 2015 – Feb 2017

Managed and created content on dedicated Sheridan social media channels: Facebook, Twitter, Instagram, Pinterest 

Strategized meaningful content strategy methods to generate increase in community engagement and awareness 

Lead social media design direction for the #SheridanMoments campaign - designing promotional images, e-mail banners, interactive artwork and crafting copy

Worked alongside Kaldor Design and Brand Strategy to implement new creative direction on the official Sheridan Instagram channel - this allowed for more personal practice in photography, photo editing and creative strategy responsibility

 

 
 

BAchelor of INTERACTION DESIGN

Sheridan College

Oakville, ON

2014 - 2019


Extracurricular

Out & About

In the DESIGN COMMUNITY

2019 Young Lions Competition | Participant

George Brown x Sapient Program | Mentor

Sheridan IXDA Intern Night | Speaker 

Canada Service Design Conference | Volunteer

Student Pathways Challenge | Participant 

UMich: MHacks X Hackathon | Participant

Global Service Design Jam | Participant 

UofT: Hackathon IV | Participant 

York U: Lady Hacks Hackathon Participant 

FITC Toronto School Representative

Achievements

FEATURED BLOGS & ARTICLES  

Sheridan Women at LadyHacks | Best Pitch  

Sheridan Student Union | Student Leadership

Sheridan Social Community Leader | SCL Experience

Awards

Adobe Creative Jam | Creative Jam Winner

Adobe Creative Jam | People’s Choice Winner

Connect ONTrack | Connect ONTrack Winner 

Student Pathways | Top 10 Finalist 

Lady Hacks | Deloitte Digital: Best Pitch