Samantha Tu – Design
 

Nice to virtually meet you. I'm Samantha, a product designer and researcher at Publicis Sapient based in Toronto.

 
 

Work Experiences

 
 

Projects

Product Design • Native (Android, iOS)
My Walmart App: S&G First Time Experience: On-Boarding →

Walmart In-Store App ― Re-designing the experience for new customer acquisition and on-boarding for the My Walmart app's Scan & Go feature

 
 
 
 

Product Design + UX Research • Native (Android, iOS)
My Walmart App: Happy Path In-Store Testing, In-App Payment Redesign →

Walmart In-Store App ― Designing and testing features for Walmart Canada's My Walmart app; overview of testing for Scan & Go in-app payment and redesign for payment methods flow

 
 
 
 

Product Design, UX Research + Strategy
Footsteps App →

Academic Thesis Study ― Mobile application designed to help students gain access to education and career related networking opportunities

 
 
 
 

UX Research
Sephora Feature Exploration →

UX Research Exercise — Rethinking Sephora's mobile app and e-commerce strategy for the community photo gallery and appointment booking features

 
 

Interaction Design • Desktop
QuickBooks Design Overview →

Interaction Design Internship — Conducted research for the QuickBooks Find an Accountant web platform and re-designed the QB Education Training Tour event website

 
 

Product Design
Expedia Mobile Redesign →

Product Design Exercise — UX redesign for Expedia's mobile website's flight selection feature and a UI design exploration of the site's flight search interface


 
 

Say Hello

If you think we're a good fit and have an opportunity available, send me a letter — let's get to know each other better