Samantha Tu – Design

Nice to virtually meet you. I'm Samantha, a product designer and researcher at Publicis Sapient based in Toronto.


Work Experiences



🗝️ Product Design • Native (Android, iOS)
My Walmart App: In-App Payment →

Walmart In-Store App ― Redesigned the in-app payment methods flow for the My Walmart Scan & Go feature. Focusing on simplifying the experience of adding a new payment method and error handling.

Product Design + UX Research • Native (Android, iOS)
My Walmart App: Happy Path In-Store Testing, In-App Payment Redesign →

Walmart In-Store App ― Designing and testing features for Walmart Canada's My Walmart app; overview of testing for Scan & Go in-app payment and redesign for payment methods flow

Walmart Lists.jpg

UX Research + Interaction Design • Native (Android, iOS)
Walmart eCommerce App: Usability Testing and Prototyping →

Walmart eCommerce App ― Overview of usability research conducted to understand how customers use lists within their online shopping experience and A/B testing list views

🗝️ UX Research + Product Design
My Walmart App: S&G First Time Use: Contextual Help →

Walmart In-Store App ― Leading UX research and strategy for providing contextual help within a customer's first-time-use experience with the Scan and Go feature addition

🗝️ Product Design • Native (Android, iOS)
My Walmart App: S&G First Time Experience: On-Boarding →

Walmart In-Store App ― Re-designing the experience for new customer acquisition and on-boarding for the My Walmart app's Scan & Go feature


Product Design, UX Research + Strategy
Footsteps App →

Academic Thesis Study ― Mobile application designed to help students gain access to education and career related networking opportunities


UX Research
Sephora Feature Exploration →

UX Research Exercise — Rethinking Sephora's mobile app and e-commerce strategy for the community photo gallery and appointment booking features


Interaction Design • Desktop
QuickBooks Design Overview →

Interaction Design Internship — Conducted research for the QuickBooks Find an Accountant web platform and re-designed the QB Education Training Tour event website


Product Design
Expedia Mobile Redesign →

Product Design Exercise — UX redesign for Expedia's mobile website's flight selection feature and a UI design exploration of the site's flight search interface


Say Hello

If you think we're a good fit and have an opportunity available, send me a letter — let's get to know each other better